According to the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be correct and accurate at all times. What’s more, this info is freely accessible on WHOIS sites and while this may be okay for companies, it may not be very convenient for individuals, because anyone can view their names and their personal postal and email addresses, particularly in an age when identity theft isn’t that atypical. This is the reason why registrar companies have launched a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. In case it’s enabled, people will view the details of the registrar, not those of the domain owner, if they make a WHOIS search. The Whois Privacy Protection service is supported by all generic TLD extensions, but it is still not possible to hide your personal info with certain country-code ones.